The 2020 State of B2B Marketing & Sales

International Study

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2020 International Edition

Our goal is to discover tensions and important issues that occur in triangle: Board Members – Marketing – Sales.

CEO and Board Members – survey

This survey is dedicated for CEO and Board Members. Be sure to inform your marketing and sales managers to take part in this survey too.

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Sales Directors – survey

This survey is dedicated to B2B Sales Directors. Be sure to inform your CEO, board members and marketing managers to take part in this survey too.

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Marketing Directors – survey

This survey is dedicated for B2B Marketing Directors. Be sure to inform your CEO, board members sales managers to take part in this survey too.

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Start the survey 2020

You will receive report which will be full of insights.

Partners – last edition

The 2020 State of B2B Marketing & Sales – International Study

Survey organizer

For over 10 years we have been supporting our Customers in different areas: Digital Transformation, B2B Sales and Marketing Strategy, B2B Marketing and Sales Ecosystems. We deliver commercial insights and transform B2B Marketing and Sales teams to Agile approach.

More: www.B2BPowerGroup.com

The 2020 State of B2B Marketing & Sales – International Study

Gold Partner

HARVARD BUSINESS REVIEW POLAND

Prestigious management magazine. As the first magazine publishes the latest ideas and trends not yet discussed in textbooks. The largest Polish and international authorities write for the magazine – including professors at the Harvard Business School or Stanford Graduate School of Business and recognized business practitioners with many years of experience in various industries. HBR has been published continuously in the USA since 1922.

More: hbrp.pl

The 2020 State of B2B Marketing & Sales – International Study

Gold Partner

MIT SLOAN MANAGEMENT REVIEW POLAND

This is the first foreign edition of the globally recognized American title “MIT Sloan Management Review” published continuously since 1959. by the Massachusetts Institute of Technology (MIT). First source of information on the borderline of technology and business, which is reached by enthusiasts, leaders of digital transformation and pioneers of using new technologies in the areas of organization management. International forum for innovators, people responsible for the strategy, sales and other key functions of organizations who want to operate more effectively through new technologies.

Get more information about the new brand on the Polish publishing market:mitsmr.pl

The 2020 State of B2B Marketing & Sales – International Study

Gold Partner

ICAN INSTITUTE

Runs educational activities unique in Central and Eastern Europe, including publishing Polish editions of “Harvard Business Review” and “MIT Sloan Management Review”. Organizes development programs for managers. In cooperation with the best experts in Poland and in the world, it educates Polish management and sales leaders in creating and implementing effective sales strategies as part of the ICAN Total Selling TM training line. Providing them the necessary tools and practical knowledge directly from experts.

More information about increasing sales you will find here: its.ican.pl and ssp.ican.pl

The 2020 State of B2B Marketing & Sales – International Study

B2B Marketing and Sales Expertise Partners

B2BPowerSales.com – knowledge platform for B2B Sales Directors Agile B2B Selling is the future approach for creating effective strategy and tactics. The era of old business approach based on Sales Funnels is over. It’s time for agile way.

More: www.B2BPowerSales.com

 

B2BPowerMarketing.com – knowledge platform for B2B Marketing Directors B2B Marketing must cooperate with Sales closely. Marketing is not promotion anymore. If you want to build competitive advantage your marketing team must understand new Agile Sales Process and support it.

More www.B2BPowerMarketing.com

The 2020 State of B2B Marketing & Sales – International Study

Marketing Expertise Support

Igor Bielobradek shares his experience on his polish blog. He also wants to create a group of readers with whom he could discuss about B2B marketing and its sales support function.

More www.b2b-marketing.pl

Why you should join the survey in 2020

It’s a great cause to start internal discussion

3 perspectives

Top Management – Marketing – Sales 3 points of views in one survey.

Good cause to start discussion

Complete the survey and encourage other departments to take part.

Real business perspective

Show your perspective and compare it with the market.

The 2020 State of B2B Marketing & Sales – International Study

Professional insights

You will find expert comments in final report.

Clear graphics and charts

Thanks to them, you can easily interpret the results of the study and compare with the situation in your company.

Identify crucial areas

Final report will help you to identify crucial areas in triangle: Management – Marketing – Sales.

Expert comments​ – latest polish edition

Victor Lyczko

B2B2B & B2B2C Digital Transformation Expert

„3/4 of the respondents declare that they are running Lead Generation campaigns. Unfortunately they didn’t define what “a sales lead” is.”

Igor Bielobradek

Author of the b2b-marketing.pl blog and “B2B conversations” podcast

The quintessence of strategy is a choice what not to do “- this quotation from Michael Porter, the authority in the field of strategic management is also very relevant in the context of content marketing strategy.”

Adam Sanocki

Managing Partner in Attention Marketing Company
President of Attention Marketing Institute

” Despite the increase in commitment and resources for content marketing, it may also seem strange that only 19% of companies have defined content marketing production process “

Lukasz Kosuniak

B2B Marketing Expert

“60% of respondents declare that they have a lead definition. It means that 40% of marketers risk that what they transfer to the sales department will not meet expectations.”

Honorata Gawlas

President of the Board of TVIP

“We clearly see an increase in producing expert content in a professional quality.” Customers expect more quality content in marketing communication.

Magdalena Sarzynska

Content Manager in PwC

“Most survey respondents indicate that their expenditures on content marketing will remain on the same level. 34% declare increase of expenditures.

Anna Rawska-Kupczynska

Senior Marketing Manager for Central Eastern Europe, Russia and Israel
Hewlett Packard Enterprise

“Only less than 24% of surveyed companies use the definition of BANT (Budget, Authority, Need, Timeline). “Poor quality of the leads are consequence of this approach.”

Marcin Tyborowski

Strategic Marketing Services & Demand Generation Manager
IDG Poland

” Only 40% of respondents declare the focus on multimedia (including video). Meanwhile, video is becoming the main format on the Internet. “

B2BPowerMarketing.com is a part of consortium:

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