Go AGILE

The comprehensive B2B Marketing on-line Guide.

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Introduction to the Agile B2B Marketing Guide

Having B2B marketing teams in mind I have prepared an Agile B2B Marketing Guide. I am presenting my thoughts, tips and  insights that were a game changer for companies and marketing teams I was working with for over 10 years. Those projects were targeted for both DOMESTIC and INTERNATIONAL markets (CEE, EMEAR)

The role of marketing departments is growing significantly. The guide will help you to understand the essence of  those changes. It will also enable you to build a strong position within the company. The guide will be updated on regular basis.

I believe that marketing and sales must work closely together. For this reason, I have prepared a similar guide about Agile B2B Selling for B2B Sales departments. I encourage you to send this link to your colleagues who work in the sales department in your organisation. I hope this guide will help you to develop MARS1 Ecosystem in your company (MARS1 – Marketing and Sales as ONE) and help you design and execute successful Digital Transformation projects.

Agile B2B Marketing Guide – contents

The guide is divided into parts. It is developed on regular basis.

Part 1 publishing date:
  • 00 days
  • 00 hours
  • 00 minutes
  • 00 seconds

Part 1.

Lead Generation is killing advisory selling.

status: publication date: October 2020

Lead Generation approach negatively affects managers and marketing teams. Find out why and what the cure is.

Part 2.

In which areas SALES need help from MARKETING teams.

status: publication date: October 2020

No more leaflets. No more promotion first approach. Marketing has a strategic role to play in the B2B sales process.

Part 3.

MARS1 Agile Framework

Customer – Content – Omnichannel

status: publication date: October 2020

Find out how MARS1 Framework makes your job easier.

Part 4.

How to use MARS1 Agile Framework

Inbound and outbound methods for Marketing

status: publication date: October 2020

Discover how marketing can be AGILE

Part 5.

Customer segmentation – MARS1 approach

Value proposition and segment mix

status: publication date: November 2020

Today Value Proposition is not enough. Discover how to create a Consensus Value Proposition in a proper way.

Part 6.

New scope of competence

(Customer Insights, Content Excellence, Agile Engagement)

status: publication date: November 2020

Superficial approach in identifying buying personas and creating content results in low quality content and low engagement. It’s time for change.

Part 7.

MarTech – MARS1 approach

(mobile first, MarTech stack, digital transformation)

status: publication date: November 2020

Digital Transformation is not possible without carefully selected tools and apps. Find out how your modern MarTech stack should look like.

Part 8.

B2B Marketing Strategy & Tactics

(MARS1 Agile Framework approach)

status: publication date: November 2020

MARS1 way of understanding B2B Marketing strategy & tactics – development and execution.

Part 9.

MARS1 Digital Transformation walk-through

develop, execute, scale-up

status: publication date: December 2020

The key to Digital Transformation is to create successful pilot program ready to scale-up.

Part …

Next parts of the guide on your request

(contact me on LinkedIn)

status: will be determined

If there are other challenges you are facing in B2B Marketing area, just reach me out on LinkedIn. I’ll be more that happy to support you. Link to my profile here.

Our GREAT Customers about us:

  • Victor Lyczko is an excellent B2B Sales and Marketing expert of flesh and blood - worth learning from. He combines professional knowledge about sales process and implements technology that support it. Most importantly, he achieved all of the goals - we have defined together as key - in a given time and with the expected results.

    Project for Luxon LED Sp. z o. o.

    Maciej Szott
    Maciej Szott Board member, Head of Sales and Marketing
  • Victor Lyczko is a charismatic B2B Sales and Marketing expert. He has unique ability to transfer knowledge to various workshop participants. This is not an easy challenge...

    Project for Volkswagen Group Poland

    Michal Chyla
    Michal Chyla Key Account Manager for SME at Volkswagen Group Poland
  • Content Platform development allowed Future Processing to expand its portfolio of lead generation techniques and build the image of an expert.

    Project for Future Processing

    Tomasz Hanke
    Tomasz Hanke Marketing and Lead Generation Manager
  • Thanks to Victor Lyczko, we have better understood the mechanisms of lead generation and customer acquisition in times when customers obtain key product information on the web.

    Project for Volkswagen Leasing GmbH Sp. z o. o.

    Bartlomiej Siuchninski
    Bartlomiej Siuchninski Fleet Sales Manager
  • Cooperation with Victor Lyczko has enabled our B2B Marketing department to become a team capable of achieving goals hand in hand Sales Team. Victor transfers knowledge in a perfect way and raises managers' awareness in the field of B2B Marketing.

    Project for Future Processing

    Tomasz Hanke
    Tomasz Hanke Lead Generation Manager
  • Thanks to the B2B Power Group we have identified key challenges and competences of the car dealer network that we will continue to work on. The high dynamics of the meetings and many inspiring questions from B2B Marketing and Sales experts led us to develop completely new way of thinking.

    Project for Volkswagen Leasing GmbH Sp. z o. o.

    Bartłomiej Siuchniński
    Bartłomiej Siuchniński Fleet Sales Manager
  • Victor Lyczko is a charismatic B2B Sales and Marketing expert. He has unique ability to transfer knowledge to various workshop participants. This is not an easy challenge...

    Project for Volkswagen Group Poland

    Michal Chyla
    Michal Chyla Key Account Manager for SME at Volkswagen Group Poland
  • We have implemented a new CRM system and a new approach to sales management, which translated into the fastest growth in the electrotechnical industry in Poland according to Deloitte.

    Project for Luxon LED Sp. z o. o.

    Maciej Szott
    Maciej Szott Board member, Head of Sales and Marketing
  • Understanding customers and their needs is one thing. Understanding the needs and customers on another market (country) is a completely different story. B2B Power Group did very well on that field. I recommend working wiht them!

    Project for Bunge (former Kruszwica)

    Slawomir Grzegrzolka
    Slawomir Grzegrzolka B2B Export Sales Manager B2B at Bunge

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