Go AGILE
The comprehensive B2B Marketing on-line Guide.
You are in the right place as our happy customers
Introduction to the Agile B2B Marketing Guide
Having B2B marketing teams in mind I have prepared an Agile B2B Marketing Guide. I am presenting my thoughts, tips and insights that were a game changer for companies and marketing teams I was working with for over 10 years. Those projects were targeted for both DOMESTIC and INTERNATIONAL markets (CEE, EMEAR)
The role of marketing departments is growing significantly. The guide will help you to understand the essence of those changes. It will also enable you to build a strong position within the company. The guide will be updated on regular basis.
I believe that marketing and sales must work closely together. For this reason, I have prepared a similar guide about Agile B2B Selling for B2B Sales departments. I encourage you to send this link to your colleagues who work in the sales department in your organisation. I hope this guide will help you to develop MARS1 Ecosystem in your company (MARS1 – Marketing and Sales as ONE) and help you design and execute successful Digital Transformation projects.
Agile B2B Marketing Guide – contents
The guide is divided into parts. It is developed on regular basis.
- days
- hours
- minutes
- seconds
Part 1.
Lead Generation is killing advisory selling.
status: publication date: October 2020
Lead Generation approach negatively affects managers and marketing teams. Find out why and what the cure is.
Part 2.
In which areas SALES need help from MARKETING teams.
status: publication date: October 2020
No more leaflets. No more promotion first approach. Marketing has a strategic role to play in the B2B sales process.
Part 3.
MARS1 Agile Framework
Customer – Content – Omnichannel
status: publication date: October 2020
Find out how MARS1 Framework makes your job easier.
Part 4.
How to use MARS1 Agile Framework
Inbound and outbound methods for Marketing
status: publication date: October 2020
Discover how marketing can be AGILE
Part 5.
Customer segmentation – MARS1 approach
Value proposition and segment mix
status: publication date: November 2020
Today Value Proposition is not enough. Discover how to create a Consensus Value Proposition in a proper way.
Part 6.
New scope of competence
(Customer Insights, Content Excellence, Agile Engagement)
status: publication date: November 2020
Superficial approach in identifying buying personas and creating content results in low quality content and low engagement. It’s time for change.
Part 7.
MarTech – MARS1 approach
(mobile first, MarTech stack, digital transformation)
status: publication date: November 2020
Digital Transformation is not possible without carefully selected tools and apps. Find out how your modern MarTech stack should look like.
Part 8.
B2B Marketing Strategy & Tactics
(MARS1 Agile Framework approach)
status: publication date: November 2020
MARS1 way of understanding B2B Marketing strategy & tactics – development and execution.
Part 9.
MARS1 Digital Transformation walk-through
develop, execute, scale-up
status: publication date: December 2020
The key to Digital Transformation is to create successful pilot program ready to scale-up.
Part …
Next parts of the guide on your request
(contact me on LinkedIn)
status: will be determined
If there are other challenges you are facing in B2B Marketing area, just reach me out on LinkedIn. I’ll be more that happy to support you. Link to my profile here.
Our GREAT Customers about us:
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Cooperation with Victor Lyczko has enabled our B2B Marketing department to become a team capable of achieving goals hand in hand Sales Team. Victor transfers knowledge in a perfect way and raises managers' awareness in the field of B2B Marketing.
Project for Future Processing
Lead Generation Manager
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Thanks to Victor Lyczko, we have better understood the mechanisms of lead generation and customer acquisition in times when customers obtain key product information on the web.
Project for Volkswagen Leasing GmbH Sp. z o. o.
Fleet Sales Manager
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Victor Lyczko is a charismatic B2B Sales and Marketing expert. He has unique ability to transfer knowledge to various workshop participants. This is not an easy challenge...
Project for Volkswagen Group Poland
Key Account Manager for SME at Volkswagen Group Poland
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Victor Lyczko is an expert with high level of B2B Marketing and Sales expertise. One's can learn a lot from him. Fully professional approach. I recommend working with Victor!
Project for Bunge (former Kruszwica)
B2B Export Sales Manager B2B at Bunge
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Understanding customers and their needs is one thing. Understanding the needs and customers on another market (country) is a completely different story. B2B Power Group did very well on that field. I recommend working wiht them!
Project for Bunge (former Kruszwica)
B2B Export Sales Manager B2B at Bunge
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We have implemented a new CRM system and a new approach to sales management, which translated into the fastest growth in the electrotechnical industry in Poland according to Deloitte.
Project for Luxon LED Sp. z o. o.
Board member, Head of Sales and Marketing
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Content Platform development allowed Future Processing to expand its portfolio of lead generation techniques and build the image of an expert.
Project for Future Processing
Marketing and Lead Generation Manager
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Understanding customers and their needs is one thing. Understanding the needs and customers on another market (country) is a completely different story. B2B Power Group did very well on that field. I recommend working wiht them!
Project for Bunge (former Kruszwica)
B2B Export Sales Manager B2B at Bunge
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Victor Lyczko is an excellent B2B Sales and Marketing expert of flesh and blood - worth learning from. He combines professional knowledge about sales process and implements technology that support it. Most importantly, he achieved all of the goals - we have defined together as key - in a given time and with the expected results.
Project for Luxon LED Sp. z o. o.
Board member, Head of Sales and Marketing
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