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B2B Marketing Guide
My mission is to support B2B Marketing Teams. Therefore I have prepared the Agile B2B Marketing Guide. My analysis and conclusions are the result of over 10 years of experience with both big companies as well as start-ups for CEE and EMEAR markets.
The role of marketing teams is growing significantly and the scope of competence is changing dynamically. I hope the guide will help you understand the essence of these changes and prepare you for successful Digital Transformation. I also hope that the guide will help you to build a strong position within the organisation. I will be updating the guide on regular basis.
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Guides, meetings, industry events and much more.
Join the community and become an expert in Agile B2B Marketing. Build new set of competencies and become Leader, not Manager.
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The 2020 State of B2B Marketing & Sales – International Study
Our goal is to discover stoppers and game changers of Digital Transformation in marketing and sales teams. We believe the answer is hidden in relations in triangle: Top management – Marketing – Sales.
Join our study and find out how you can improve your B2B Marketing and become more Agile.
“The 2020 State of B2B Marketing & Sales – International Study Report” will be available free of charge.
Our great Customers about us
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Victor Lyczko is an expert with high level of B2B Marketing and Sales expertise. One's can learn a lot from him. Fully professional approach. I recommend working with Victor!
Project for Bunge (former Kruszwica)
B2B Export Sales Manager B2B at Bunge
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I have 15 years of experience in sales, and Victor showed me areas for improvement;-). Well done! You hit the bullseye.
Project for DocPlanner
Inbound Manager
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Thanks to the B2B Power Group we have identified key challenges and competences of the car dealer network that we will continue to work on. The high dynamics of the meetings and many inspiring questions from B2B Marketing and Sales experts led us to develop completely new way of thinking.
Project for Volkswagen Leasing GmbH Sp. z o. o.
Fleet Sales Manager
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Thanks to Victor Lyczko, we have better understood the mechanisms of lead generation and customer acquisition in times when customers obtain key product information on the web.
Project for Volkswagen Leasing GmbH Sp. z o. o.
Fleet Sales Manager
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Content Platform development allowed Future Processing to expand its portfolio of lead generation techniques and build the image of an expert.
Project for Future Processing
Marketing and Lead Generation Manager
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Victor Lyczko is an excellent B2B Sales and Marketing expert of flesh and blood - worth learning from. He combines professional knowledge about sales process and implements technology that support it. Most importantly, he achieved all of the goals - we have defined together as key - in a given time and with the expected results.
Project for Luxon LED Sp. z o. o.
Board member, Head of Sales and Marketing
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Content Platform development allowed Future Processing to expand its portfolio of lead generation techniques and build the image of an expert.
Project for Future Processing
Marketing and Lead Generation Manager
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Proper selection of tools and form of training for B2B sales reps adjusted to various profiles of participants. Bravo!
Project for Volkswagen Group Poland
Key Account Manager for SME at Volkswagen Group Polska
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Victor Lyczko is an expert with high level of B2B Marketing and Sales expertise. One's can learn a lot from him. Fully professional approach. I recommend working with Victor!
Project for Bunge (former Kruszwica)
B2B Export Sales Manager B2B at Bunge
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